Maintain flagship web presence for private Catholic university in Iowa, including tracking and reporting on analytics to restructure navigation and make usability improvements that measurably boost lead generation and organic SEO discovery, and contracting maintenance and functionality improvements via third party development vendor.
Designed inquiry-completion landing pages which interface with existing CRM. Designed responsive template for use across multiple themes and programs.
Turned client's design mockup into coded website project template that could be used for various organizations.
Developed interactive, yet accessible design portfolio website, using image replacement techinques to adhere to client's strict branding requirements.