Developed featured video piece, vignettes, interactive multimedia site, and social media experience tailored to client's voice and vision.
Maintain flagship web presence for private Catholic university in Iowa, including tracking and reporting on analytics to restructure navigation and make usability improvements that measurably boost lead generation and organic SEO discovery, and contracting maintenance and functionality improvements via third party development vendor.
Designed inquiry-completion landing pages which interface with existing CRM. Designed responsive template for use across multiple themes and programs. Worked with third-party marketing vendors to integrate forms and deliver targeted ads via pay-per-click campaigns.
Maintain WordPress website, and publish and promote articles for biannual magazine publication through a variety of channels. Assist with posting articles and maintaining video and photo assets.